2026-06-24 13:24 UTC
@nicklockwood@mastodon.social @morganth@social.tchncs.de You’re right, that social aspect is a known cognitive bias that even affects what I do as a user experience researcher https://maze.co/guides/ux-cognitive-biases/types/ (number 10: social desirability bias)
We want to appear as nice reasonable humans who want to help, so often people will say yes in a group setting or even a survey (but I do agree that most people want to help in general, it’s evident in any natural disaster, and people like feeling useful!)
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Replies (1)
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@LDJ@mastodon.green 2026-06-24 13:25
@nicklockwood@mastodon.social @morganth@social.tchncs.de I’ve seen bias on other topics like sustainability in my industry, in a focus group (so I advised they redesign it, pair it with individual anonymised data as well). We also see it in usability testing 1:1 so have to be really careful. I actually organise volunteer days with colleagues, and we get a good response, and the company provides the days off because it looks good for them (and helps team building!) 2/3