@airadam@mastodon.me.uk And what is being filled is "the attention-space" of other people. If "content creators" are just filling attention-space for the sake of filling attention-space (which = ad dollars) instead of providing something of value to the viewer, then they are just extractors. Not a good way to be in the world. Not a good way to be a good neighbor. The moral thing to do is to make content that has an actual hope of being of value to someone. Anything less is selfish extraction.