Modern people in my experience work under the idea of “everyone’s dirty so it’s fine if I’m doing amoral acts”, if you’re doing the opposite you are showing them that there’s a way, integrity, goodness or whatever you wish to call it. They will hate you for it, but that’s not a fault of your own, it’s just their psyche trying to defend themself, not quite extensional threat but to their eyes it’s an eye sore.