Every new website I see looks and reads the same because it's made with AI. My eyes glaze over when I see this stuff and I don't engage because I suspect an agent will respond and send frustrating nonsense. This makes me think we're getting close to a moment in which being ostentatiously bespoke and human becomes necessary. People don't want to interact with bots. They want a connection. That will start with engaging design. There's still a place for AI when it removes friction. But right now, brands and especially startups are trying to create an emotional response with automation and IMHO it isn't working.