Microsoft has patented a credits-based advertising system for "interactive software", extending beyond games. This is the company that integrated ads into its Operating System where you get served adverts on your start menu and lock screen. The patent describes AI identifying suitable moments to display ads, even when software isn't explicitly designed around ad placement. Gamer nexus coverage: https://www.youtube.com/watch?v=Smwo493IAfw Patent Explained: https://patentlyze.com/patent/microsoft-context-aware-game-ad-timing-explained/ #gaming #microsoft #xbox