@mastodonmigration@mastodon.online
2026-04-29 00:30 UTC
@OutOnTheMoors@beige.party
Wow. Payola has nothing on these guys!
"Essentially, the firm creates networks of social media pages (typically on TikTok) and uses them to drive the band’s music into the recommendation algorithm. Songs are dropped into the backgrounds of videos. Live clips are shared. Sometimes, burner accounts, comments, and whole ecosystems of interactions can be fabricated out of digital cloth, stoking—and in some cases, completely manufacturing—discourse around an artist."
-more-
Replies (1)
-
@mastodonmigration@mastodon.online 2026-04-29 00:31
@OutOnTheMoors@beige.party "These ginned-up interactions push the songs and the discussion about them higher up a platform’s algorithmic rankings. And social media platforms like TikTok and YouTube are, increasingly, where (real) fans discover new music." Sheesh 🤷